100+ Useful E-commerce Statistics to Guide your Strategy in 2025

The e-commerce industry has grown at an unprecedented pace and staying ahead of the curve has never been more critical for businesses. With over 27 million e-commerce websites worldwide and retail e-commerce sales projected to exceed $6.8 trillion by 2025, the digital marketplace offers endless opportunities for growth and innovation.

This blog post compiles 100+ key e-commerce statistics to help you refine your strategy for 2025 – from global market trends to social commerce, mobile shopping habits, and customer behaviour insights. Along with these statistics, we provide actionable takeaways to help e-commerce owners understand how to approach 2025 and optimise their websites effectively.

Whether you’re looking to optimise your platform with a website design and development project, boost conversions through digital marketing tactics, or explore emerging markets, these data-backed insights and key takeaways will serve as a roadmap for success.

Read on to discover the trends and strategies that will shape the e-commerce landscape in the coming year – and beyond.

• E-commerce Statistics: Key Takeaways
• Global E-commerce Market Statistics
• E-commerce Growth Statistics
• UK Market E-commerce Statistics
• E-commerce Platform Statistics
• Social Media E-commerce Statistics 
• Mobile Shopping Statistics
• Statistics on Customer Behavior, Trends and Demographics
• Statistics on E-commerce Conversions and Cart Abandonment Rate
• Digital Payments Statistics
• General E-commerce Statistics
• E-commerce Statistics by Industry
  • Fashion
  • Beautify and Personal Care
  • Food and Beverages
  • Customer Electronics
• Wrapping up

E-commerce Statistics: Key Takeaways 

1. There are currently more than 27 million e-commerce websites worldwide (Sitefeey).
2. 27% of the global population shops online (Tidio).
3. In global e-commerce, the current estimated cart abandonment rate is 70.19% (Statista).
4. By 2025, the UK is predicted to have 62.1 million e-commerce users (Statista).
5. Retail e-commerce sales worldwide are estimated to reach $6.83 trillion in 2025, which is an 8.3% year-over-year increase (eMarketer).
6. E-commerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017 (BostonColsutingGroup).
7. The average e-commerce conversion rate is between 2% and 4%(ConvertCart).
8. Amazon is the biggest e-commerce website globally, accounting for over 14.6% of all store visits online (SimilarWeb).
9. Shopify accounts for 30% of the top 1 million websites in the world (Builtwith).
10. 3.1 million companies use WooCommerce, more than Shopify, SquareSpace and Wix combined (Datanyze).
11. It’s predicted that 95% of all purchases will be online by 2040, with only 5% of sales taking place in a physical store (Instapage).
12. In 2025, global e-commerce sales are expected to grow 8.3% year on year, while in-store sales are expected to grow only 3% (eMaketer). 

Key Takeaways

E-commerce is in rapid expansion, with over 27 million e-commerce websites worldwide. Retail e-commerce sales worldwide are estimated to reach $6.83 trillion in 2025, aiming to cover over 95% of all customer purchases by 2040. Amazon is still the biggest e-commerce website, with Shopify gaining popularity and WooCommerce the platform hosting the highest number of companies, at over 3.1 million. More and more users are completing their orders online, with global e-commerce sales expected to grow by 8.3% from 2024, on top of only 3% of the in-store purchases. Mobile e-commerce is growing year on year, with 72% of users completing their online purchase using their smartphone.

Global E-commerce Market Statistics 

1. The global e-commerce market is expected to reach $6.82 trillion in 2025 (eMarketer) 

   

2. Latin America (including Peru, Brazil, Argentina, Chile, Colombia, and Mexico) will see 22% growth between 2023 and 2026, accumulating more than $700 billion in combined online retail sales (Americasmi.com).
3. Mexico is the fastest-growing e-commerce market in the world, with a 5% growth in sales in 2024 (Statista)

   

4. 42% of American customers are planning to spend more in 2025 (RetailDive).
5. The Asia Pacific e-commerce market size was estimated to be £10.70 trillion in 2024 and is predicted to be worth around £42.82 trillion by 2034 (Precedence Research).
6. Turkey is expected to be at the top of the list of 20 countries in retail e-commerce development from 2024 to 2029, with a compound annual growth rate of 11.6% (Analyzify). 

What will the e-commerce sector be like in 2025?

Ecommerce sales are expected to almost hit $7 trillion in 2025, with 20.1% of retail sales conducted digitally. Customers are willing to spend more, which will drive the sales growth of small and big businesses. It’s now more important than ever to make the online shopping experience better for your customers, offering an informative e-commerce site, embracing mobile- and user-friendly layouts that are designed to answer users’ needs, build trust and authority, and reduce doubts and navigation time.

E-commerce Growth Statistics 

1. E-commerce sales are projected to reach $8 trillion by 2027 (Statista).
2. 2.77 billion people are expected to shop online in 2025, up from 2.37 billion people in 2020 (Oberlo).
3. Reports predict that B2B e-commerce could reach a whopping $36 trillion by 2026, and B2C e-commerce can climb to about $5.5 trillion by 2027 (Trade.gov) .
4. Retail e-commerce sales worldwide are estimated to reach $6.86 trillion in 2025, an 8.3% year-over-year increase (eMarketer).  
5. E-commerce is forecasted to capture 41% of retail sales worldwide by 2027, a jump from 18% back in 2017 (BCG).

   

6. In 2026, the European e-commerce revenue is expected to reach $805 billion (Analyzify).

   

How do we expect the e-commerce market to grow in 2025?

The e-commerce market is rapidly growing with online shoppers projected to amount to 2.77 billion by 2025 and mobile commerce dominating. Regions like Europe and emerging markets such as Turkey are experiencing significant growth, highlighting the diverse opportunities. E-commerce businesses should focus on mobile-first strategies, expand into high-growth markets, and embrace multi-channel marketing approaches to cater to increasing online consumer demand and maintain competitiveness.

UK Market E-commerce Statistics  

1. The UK e-commerce market contributed to the worldwide growth rate of 10.1% in 2024 (ecommercedb). 
2. By 2025, the UK is predicted to have 62.1 million e-commerce users (Statista). 
3. E-commerce revenues in the UK are predicted to have an annual average growth rate of 12.6% by 2025 (Trade.gov). 
4. E-commerce revenue in the UK is projected to have a market volume of $192,595 million by 2028 (ecommercedb).

   

5. Fashion is the largest market, accounting for 28.4% of the UK’s e-commerce revenue, followed by electronics with 16.5%, hobby & leisure with 15.6%, grocery with 13.1%, furniture & homeware with 9.6%, care products with 9.3%, and DIY with the remaining 7.4% (ecommercedb). 
6. Over 42% of shoppers in the UK start their purchase journey through search engines (Analyzify).

   

7. For Gen Z, Instagram (53%) and TikTok (41%) are preferred for shopping, while Millennials favour Instagram (52%) and Facebook (49%) (Analyzify).
8. It’s estimated that over 60% of Brits use their smartphones to buy items from online sellers (GWPGroup). 
9. Market penetration in the UK is expected to amount to 62.7m users by 2029 (Statista). 

How are we expecting the UK market to evolve in 2025?

The UK e-commerce market is set for substantial growth in 2025, driven by an expanding user base that is projected to reach 62.1 million and a robust annual revenue growth rate of 12.6%. Search engines will continue to play a major role in purchase journeys as well as social media platforms like Instagram. These trends highlight the increasing importance of incorporating a holistic digital marketing strategy that focuses on search engine optimisation (SEO), paid media, and organic social media across various platforms such as Google and Instagram for businesses aiming to succeed in the evolving UK market.

E-commerce Platform Statistics 

1. There are currently more than 27 million e-commerce websites worldwide (Sitefeey).

   

2. WooCommerce owns over 50% of the market share of e-commerce platforms. Shopify has a market share of around 10% and Squarespace stores account for around 13% (Datanyze).

   

3. Shopify serves more than 700 million buyers around the world (Analyzify).  
4. Shopify powers over 4.5 million businesses worldwide (Builtwith). 
5. There are over 100,000 Magento customers worldwide (Builtwith).  
6. In 2024, Amazon was preferred by more than 300 million online shoppers worldwide (Analyzify).   

How many e-commerce sites will there be in 2025?

There is projected to be over 27 million e-commerce sites worldwide, a figure supported by current data showing steady growth in online stores. Platforms like WooCommerce, Shopify, and Magento dominates the landscape with WooCommerce leading in overall market share (over 50%) and Shopify powering 4.5 million businesses globally. In 2025, e-commerce businesses should select the right platform, whether Shopify, Magento, WooCommerce, or another, based on functionality, scalability, and market influence – this may require a website migration.

Social Media E-commerce Statistics 

1. 60% of Gen-Z and 59% of Millennials are more likely to choose products made by small businesses (Hubspot).
2. 56% of UK consumers have made a purchase directly through a social platform (emr30).

   

3. In 2024, 24% of global online shoppers said Facebook was the social network they were most likely to shop on, making it the most popular social platform for shopping (Statista). 
4. In 2024, there were over 200,000 active businesses on TikTok Shop in the UK (ChannelX). 
5. In 2024, there were around 5,000 LIVE UK shopping sessions on TikTok Shop every day (ChannelX). 
6. 44% of active users shop on Instagram on a weekly basis (BusinessDasher).
7. 50% of Instagram users have visited a website to buy a product or service after discovering it through Instagram Stories (BusinessDasher).

   

8. In 2024, shoppable posts on Instagram have been shown to boost website traffic by up to 1,416% (BusinessDasher). 
9. In 2025 social media sales, in the UK, could reach nearly £8.8 billion (eMarketer). 

How does social media impact e-commerce?

Social media has profoundly reshaped e-commerce and has become a critical role in redesigning the online shopping experience, creating opportunities for businesses and influencing consumer behaviour. Platforms such as TikTok, Instagram, and Facebook have integrated shopping features directly into their ecosystems, allowing users to make a purchase on the social media channel.
Live shopping through social platforms is already a key strategy in many businesses, with some seeing insanely huge results, and as time goes on it’s only going to continue to grow. 

Mobile Shopping Statistics 

1. In 2024, 79% of smartphone users made an online purchase for products or services on their mobile devices (Searchlogistics).
2. The mobile e-commerce market share is predicted to grow to 62% by 2027 (Statista).
3. In 2024, on average, 80% of traffic to luxury goods, jewellery, fashion and apparel stores was from mobile users (Dynamic Yield).

   

4. The average cart abandonment rate for mobile users in 2024 was 77.1%, almost 10% higher than desktop users (67.37%) (Dynamic Yield).

   

5. Increasingly, consumers are using mobile phones even when shopping in-store. Almost 30% of customers use mobile devices to compare prices, find offers and discounts and find product information when shopping in a physical store (pymnts).
6. Over 60% of consumers choose mobile shopping for its convenience when buying online (eMarketer).
7. SMS marketing strategies helped increase e-commerce revenue over BFCM 2024 by 20% YoY (Klaviyo).

What are the most important predictions for mobile shopping?

With a mobile-first approach adopted by big companies, such as Google, but also high cart abandonment rates, retailers will need to focus on their mobile shopping experience to improve customer journeys and conversion rates in 2025.
Multi-channel approaches will also be key for successful mobile performance. As social commerce grows in popularity, naturally, so will mobile traffic to retailers’ websites or apps. Mobile use will also become increasingly important for the in-store experience, whether that’s with loyalty programmes, paperless receipt storage, or product research. Brands need to ensure consistency across all channels, and in turn, have the opportunity to grow brand loyalty and customer lifetime value.

Statistics on Customer Behaviour, Trends and Demographics 

1. 81% of customers conduct online research before making big purchases (Fox2Now). 
2. While 64% of consumers prefer tailored experiences, in 2024 over half were wary of how companies handle personal data (Qualtrics).  
3. Sustainability remains a priority, with green products gaining traction. In 2024, 5 million online SKUs globally carried sustainability claims (Euromonitor). 
4. One-third of people globally cite inflation as a top concern, influencing reduced discretionary spending on apparel, dining out, and other non-essential items (Mintel).

   

5. Consumers are focusing on financial prudence with around 80% avoiding impulse purchases and prioritising quality and longevity in products (Euromonitor).  
6. 43% of consumers doubt the responsible use of AI in customer interactions, emphasising the need for transparent and human-centric tech deployment (Qualtrics).
7. Healthspan and mental well-being are central to consumer priorities. Products and services promoting long-term health and emotional resilience are increasingly in demand (Innova Market Insights).
8. The subscription market is now worth $3 trillion, with sectors such as beauty (+15%) and wellness (+6%) showing significant growth (Exploding Topics).

   

9. Nearly half of Gen Alphas trust influencers as much as family or friends for product recommendations. Micro-influencers, with personalised engagement, are highly influential among Millennials and Gen Z (Exploding Topics).
10. Easy checkout via digital wallets was identified by 34% of consumers as a key factor in enhancing their online shopping experience (Euromonitor). 
11. Worldwide, 52% of online shoppers make purchases from both domestic and international websites (Forbes).

    

12. Approximately 54.7% of shoppers review at least four online reviews before deciding to purchase a product (Hostinger). 
13. 79% of B2B buyers prefer using online platforms to place repeat orders (Sana Commerce). 
14. The most significant obstacle B2B buyers face when shopping online is the lack of precise delivery time information (Sana Commerce). 

What can we learn from e-commerce shopping habits and behaviour?

Consumers are focusing on financial prudence by avoiding impulse purchases and prioritising quality and longevity in products. Trust in governments and large corporations has declined, often due to perceived greenwashing and profit-first behaviours. Brands emphasising transparency, quality, and shared values are better positioned to retain consumer loyalty. Customising your offerings for international customers by including more shipping options can be an effective strategy to boost sales. These trends highlight the critical role of innovation, sustainability, and adaptability in shaping e-commerce strategies across industries in 2025.

Statistics on E-commerce Conversions and Cart Abandonment Rate 

1. Multi-step forms at checkout, or any other stage in the customer journey, convert up to 300% higher than one-page forms (VentureHarbour).
2. The average Google Ads conversion rate in 2024 was 6.96% (WordStream).
3. In 2024, the conversion rates were significantly higher on desktops compared to smartphones (Smart Insights).
4. In 2024, email marketing had an average conversion rate of 10.3% thanks to its highly segmented and personalised nature. (ConvertCart).
5. The retail industry sees a good average conversion rate (1.9%) and is set to hit a valuation of $1,626.97 billion by 2030 (ConvertCart). 
6. The top reason why people abandon their carts is shipping fees, extra costs and taxes (Baymard).

   

7. In general, over 2024, luxury and jewellery have seen the highest shopping cart abandonment rates, at 80.34%  (Dynamic Yeld).
8. Mobile has the highest cart abandonment rates, with 85.65% of all transactions ending without a sale (Barilliance).
9. Cart abandonment emails remain the primary way to battle shopping cart abandonment (Barilliance).
10. Retargeting ads can reduce cart abandonment by 6.5% and increase online sales by almost 20% (Hotjar).

What do we need to know about e-commerce customer experience and cart abandonment?

In 2024, cart abandonment and conversion rates, remained a persistent challenge for e-commerce businesses. Reducing cart abandonment and boosting e-commerce conversions requires a multi-faceted approach.
For 2025, it’s important to optimise mobile experiences, offer clear pricing with no hidden fees, use personalised email marketing, and leverage retargeting ads. These strategies, when combined, can significantly increase sales, as they address the main reasons for cart abandonment and create a smoother customer journey.

Digital Payments Statistics 

1. 50% of consumers take into account how easy it is to check out on an e-commerce website or app when deciding where to shop online (eMarketer).
2. By 2027, over 50% of all global e-commerce payment transactions are to be made by digital wallets, making it the most popular payment method worldwide (Statista).  
3. In 2024, PayPal was the largest online payment processor with a 45% market share. Stripe was in second place with a market share of 17% (Statista).

   

4. By 2025, ApplePay is predicted to account for 10% of global card transactions (Money Transfers). 
5. It is predicted that 46.2 million Gen Z consumers will have adopted digital payment methods by 2027, as those in the generation move into their financial prime (eMarketer).
6. Buy Now Pay Later spending is expected to reach $108.43 billion in 2025 (eMarketer).

What payment methods will customers prefer in 2025?

In 2025, digital wallets will continue to grow in popularity, becoming the preferred payment method for many consumers. As a result, retailers need to keep up by ensuring their online and physical stores accept the form of payment. Those who do not, risk losing customers to businesses that do offer the service, particularly as half of consumers take into account an easy checkout experience when choosing where to shop.
Buy Now Pay Later spending is also set to increase as it offers customers a way to split costs into more manageable repayment plans. This will continue to play an important factor in purchase considerations as economic challenges remain.

General E-commerce Statistics  

1. Between 2019 and 2023, the number of e-commerce sites tripled (from 9.2 million to 27 million) (Markingblog). 
2. 41% of retailers aimed to improve workforce management using AI in 2024 (Deloitte). 
3. 93% of customers trust user-generated content more than content created by brands when deciding to purchase a product (TintUp).

   

4. 84% of users have been convinced to buy after watching a video (Wyzowl).
5. 49% of customers want more visual and video content from brands (HubSpot).
6. AI-powered chat bots will handle 85% of customer interactions by 2025 (Gartner).

Key Takeaways

The e-commerce market is flourishing now more than ever. The number of e-commerce sites tripled in the last 5 years, with e-commerce sales aiming to capture 41% of retail sales worldwide by 2027 (BostonColsutingGroup). Users base their final decisions on user-generated content and reviews (over 93%), more than on branded content. Nearly half of Gen Alpha trust influencers as much as family or friends for product recommendations. It’s clear that it’s important to increase the online presence of each e-commerce brand, integrating review banners on the websites and building confidence and authority on all the platforms your customers use and trust the most.

E-commerce Statistics by Industry 

With over five billion internet users worldwide, the adoption of e-commerce continues to expand rapidly. Retail e-commerce sales are projected to exceed $4.1 trillion globally in 2024, and this upward trajectory is expected to continue in the years to come (Statista).  

Fashion and consumer electronics remain the largest contributors to online sales globally, with substantial growth in digital-first strategies (Shopify, Statista).  

Fashion 

• The global fashion e-commerce market is expected to reach over $1 trillion in value by 2025. Categories like footwear and accessories are growing rapidly, with Asia-Pacific leading as the largest market (Shopify).
• Artificial intelligence is expected to add $150–$275 billion to fashion industry profits by optimising personalisation, improving supply chains, and enhancing customer experience (ChannelEngine).
• A significant shift is seen toward sustainable fashion, with leading brands offering repair services and ethical sourcing becoming a key consumer expectation (Shopify).
• The secondhand market is flourishing, with platforms like Depop and Vinted driving growth (ChannelEngine).
• 35% of consumers say they would shop online more frequently if virtual try-on options were available before making a purchase (BigCommerce).

  

• Live shopping could account for 10–20% of e-commerce sales by 2026 (SCAYLE).

Beauty and Personal Care 

• The global beauty and personal care e-commerce market revenue is expected to grow from $119 billion in 2023 to $184 billion by 2028. This includes a strong emphasis on skincare, haircare, and personal hygiene products (Statista).
• Online marketplaces dominate, with platforms like Amazon, Tmall, and Mercado Libre leading in sales. These platforms provide consumers with a wide selection and convenience, making them a go-to for beauty product purchases (Statista).
• Consumers are increasingly demanding eco-friendly products. This trend is expected to persist, with online channels dominating sales.  
• Platforms like Instagram and TikTok are central to beauty product discovery and sales, especially among younger demographics (Exploding Topics).    

Food and Beverages 

• E-commerce food sales, particularly in groceries, are expected to grow significantly as convenience and subscription models gain popularity. Consumers prioritise seamless digital experiences, such as quick delivery and easy checkout (Statista). 
• In Q3 2024 alone, U.S. e-grocery sales increased by 13.8% year-over-year, reaching $27.4 billion (Chain Store Age). 
• 55% of consumers are more inclined to buy packaged food products if they feature sustainability claims (Shopify).

  

• Subscription models are transforming the industry. Services like meal kits, speciality coffee deliveries, and “subscribe and save” options build customer loyalty and provide stable revenue streams (Shopify).  
• The “Buy Now, Pay Later” (BNPL) payment method is gaining traction, even in the food sector, allowing consumers to make large or repeat purchases with ease (Shopify).  

Consumer Electronics 

• Consumer electronics remain a leading e-commerce category, driven by innovation and high demand for devices like smartphones, laptops, and gaming consoles (Statista). 
• The adoption of wearable tech and augmented reality devices is also increasing, with these segments growing faster than others (Statista).
• Over two-thirds of global consumers report changes in their electronics purchasing habits due to economic factors like inflation and supply chain issues, impacting the overall demand for non-essential electronics (Statista).  
• While the sector grew rapidly during the pandemic, the pace is expected to moderate due to rising costs and global economic slowdowns. Despite this, electronics maintain one of the lowest cart abandonment rates among online sectors, at approximately 50% (Statista). 

  

Wrapping up 

E-commerce is here to stay for the foreseeable future. The market continues to show signs of growth in terms of the number of customers, businesses, spending and revenue. However, as well as this growth, we should also pay careful attention to the way the industry is changing. Every year, there are new innovations in the market – in more recent times this has included rapid adoption of AI and social commerce, for example.

Therefore, with more competition and more ways to reach customers in the online marketplace, businesses need to be creative with their e-commerce strategies in 2025. But be sure to not lose focus of your brand and values in the process. Authenticity and trust are key, particularly with changing consumer behaviours and growing financial pressures – customers want to be confident in their purchases and businesses have an opportunity to build it through the way they offer their products and services, and how they communicate to their audiences.

Ultimately, there’s a lot to consider when creating your 2025 strategy – fortunately, our experts can help! Please feel free to get in touch with our digital specialists to discuss how we can help you achieve growth and success in 2025 and beyond!

Resources

• Analyzify
• Americasmi.com
• Barriliance
• Baymard
• BCG
• BigCommerce
• BostonConsultingGroup
• BuisenessDasher
• Builtwith
• Chain Store Age
• ChannelEngine
• ChannelX
• ConvertCart
• Datanyze
• Deloitte
• Demandsage
• Dynamic Yeld
• ecommercedb
• eMarketer
• emr30
• Euromonitor
• Exploding Topics
• Forbes
• Fox2Now
• GWPGroup
• Hostinger
• Hotjar
• Hubspot
• Innova Marketing Insights
• Instapage
• Klaviyo
• LinkedIn
• Markinblog
• Mintel
• Money Transfers
• Oberlo
• pymnts
• Precedence Research
• Qualtrics
• RetailDive
• RetailEconomics
• Sana Commerce
• SCAYLE
• Searchlogistic
• Shopify
• SimilarWeb
• Sitefeey
• Smart Insights
• Statista
• Tidio
• TintUp
• Trade.gov
• Venture Harbour
• Wyzowl
• WordStream