Tracking and Web Analytics Services

Make data-driven decisions with confidence

We heard you’re generating online sales and leads! But do you know where customers are coming from, their path to conversion or whether they’ve been back for more?

Tracking this information is tricky, and you’re not the only one who might struggle to accurately provide this data. Multi-channel marketing strategies mean there are a number of platforms to find your business on, and customers can do so at different times, from different locations and on different devices.

With so much possibility, tracking this information accurately can help you understand what marketing tactics are working so you can make better decisions about where to invest or save budget and resources for improved ROI.

So how do you get there? Our web analytics services are specifically designed to help, by covering three key pillars – auditing, tracking implementation and on-going data analysis.

GET STARTED

Our ecommerce and web analytics solutions are for all the CMSs, and include:

Custom web analytics auditing and reporting
Marketing goals and funnel setup
Google Analytics 4 (GA4) tracking services – auditing, migration and integrations for basic, custom and enhanced tracking needs.
Google Tag Manager (GTM) tracking services – installation, auditing or debugging setups for basic, custom and enhanced tracking setups for first-party and third-party tools and integrations.
Google Ads tracking and integration with GA4 and GTM
Cookie Management Platform (CMP) setup, Google Consent Mode V2 implementation
Ecommerce tracking, data layer consultancy and implementation
Lead generation tracking – including form submissions, appointment bookings and phone calls
Server-side tracking
Training and full transparency on any tools and implementation, so you can learn and stay in control.

Not sure what to track? We can audit it for you

We have the expertise to help you uncover the data your business needs. Whether that’s by understanding marketing performance, customer behaviour or opportunities in the market. Our team will listen to your needs, pain points and ambitions and implement a tailored strategy as a one-off project or on a retainer basis, delivering a digital strategy and monthly reporting.

MAKE AN ENQUIRY

Our process

Tracking audit

We will take a look at the current tracking set up, if one exists, or devise a plan that covers your goals. This will involve checking the website for tracking codes, pixels and DataLayer, as well all events and tags in GA4 and GTM. We will also learn about your marketing strategy and future plans to ensure we check and plan for all activities and platforms, including CRM, ads, social media, email and others.

Google Analytics 4 and website tracking

GA4 is used universally as a key performance and behaviour tracking tool. Therefore, part of our process is to ensure your GA4 account is correctly setup, so important metrics, such as traffic numbers and sources, the pages people visit and how long they stay and conversions, including sales, form submissions and downloads, are accurately tracked. Our Google analytics experts will help you create reports, either on GA4 itself or by integrating with Looker Studio so you have an at-a-glance overview of the data that matters most. With this information, you can assess the effectiveness of your marketing activities, including SEO and other digital channels, and make better decisions about future strategies.

Google Tag Manager services

GTM sits at the heart of our tracking implementation. We will use GTM to create a central hub to manage and connect all tools and platforms used to collect data around your activities and performance – whether that’s from Google solutions, such as Ads, other third parties, such as Facebook (Meta) or Pinterest, or even custom HTML codes on your website. This will be used to build a comprehensive vision of your performance on GA4, so you can easily see the effectiveness of your digital activities. We can support your developers with auditing and debugging your current GTM set up, or work entirely with our in-house technical team to create a new container covering all of your needs.

User consent & cookie management

Privacy and new regulations are an ever evolving and challenging landscape. Our team has its finger on the pulse so will ensure current cookie collection, user consent and handling are audited and depending on the regulations of your market, we can advise on compliant implementation. This can cover anything from the use of a cookie management platform, such as CookieYes, OneTrust etc. to adding Google Consent Mode V2, GTM and DataLayer debugging to ensure cookies fire correctly and consent is collected and handled compliantly. As the digital landscape becomes cookie-less and privacy laws tighten, we’ll be on hand to advise on best practice for minimum disruption to your tracking and data collection.

Website tracking implementation

Once we have a clear view of the current tracking and the desired setup, we’ll begin to implement a tailored tracking and web analytics strategy. This will ensure:

GA4 and GTM snippets are installed
Traffic is being tracked correctly
Internal and cookie IP addresses are filtered and blocked so results are not skewed
Event and goal tracking is setup correctly
Attribution has been accounted for and tracked
Third-party tracking and business tools are integrated correctly with GA4 and GTM
User consent is collected and handled compliantly
All tracking is GDPR compliant

Testing and reporting

Our job doesn’t end after all the tracking codes and tools are implemented. We’ll spend time testing the implementation to confirm that activity is being tracked and reported on accurately. We like to work with our clients on a long-term basis, performing weekly checks, regular audits and on-going improvements to the tracking and web analytics setup. Where we also deliver a digital marketing strategy, we provide monthly reports covering all the important metrics agreed on at the beginning of the process. And as your business evolves, so will our trackservering implementation to ensure you’re always in the know.

Training and transparency

Data is like a drug to us – we can’t get enough! So, we are constantly looking at updates and changes in the market to ensure we stay ahead on the latest implementation and regulations. And as a result, your business benefits from up-to-date tracking solutions. We also strongly believe that sharing is caring, so you can expect full transparency of how your tracking has been set up. We love to talk data, so any questions on what we’ve done, and why, are welcome!

How can web and analytics tracking help your business?

Measuring performance

Identifying gaps & opportunities

Optimising your digital strategy

Compliant practices

Accurate data can provide vital insight into how your customers behave and interact, so you can do more of what they like and less of what they don’t.

Without the data collected from tracking and analytics, measuring the outcome and effectiveness of marketing activities is a guessing game. The right implementation can help you measure performance accurately so can start to base decisions on facts.

With an accurate view of how your marketing is performing, gaps and opportunities become much more apparent, allowing for more strategic decision making.

Data and analytics can reveal room for improvement, allowing you to optimise your strategy, reducing wasted time, budget and resources and improving ROI.

Data breaches and mishandling can have significant impacts on a business. With the correct tracking implementation, you can reduce the risk without sacrificing the collection of vital information and insight.

Case Study

Red Band UK Case Study

We helped a UK manufacturer, stockist, and supplier of construction, forest, garden, and landscaping products increase organic traffic and total revenue. Find

Wallace Allan

Small independent Scottish jewellery store sees a 236% increase in online revenue...

Browns Family Jewellers

Century-old independent British jewellers see 175% in online traffic and 434% increase in online revenue.

Rocks Jewellers

Irish family jeweller sees organic search engine traffic grow by 150%...

The homepage of the Wallace Allan website on laptop, tablet, and mobile

The homepage of the BROWNS Family Jewellers website on desktop, tablet, and mobile

The homepage of the ROCKS Jewellery website on laptop, phone, and tablet

Testimonials

Client Feedback

We have an integration between our back office system and our website which these guys built and works seamlessly. We have also had quite a few bespoke features added and the team at Autify are quick on both their response and to implement the changes needed. Highly recommended.

Louis Atkins

Operations Manager - Frost of London

Autify have been an incredible partner for us to work with. They completed a large and complex piece of work for us to integrate our website with our stock management system. Not only was this build completed accurately and on time (and on budget!), but they did it with such knowledge and professionalism they were able to ease what could have been a very stressful period.

Amy Berry

Head of E-Commerce - Browns Family Jewellers

Amad and his team made everything easy. They took the time to understand my business so the could create the best website for us.

I’m really please with the final results and would definitely recommend Autify to other.. 10/10 job guys..Thank you

Tara Munroe

Founder - Opal22

Excellent and professional company. After being let down numerous times to integrate our stock system to magento we eventually found Autify. Everything works perfectly with any minor issues being resolved very quickly. Would recommend to anyone looking advance their business into the digital age to contact autify.

Ian Allan

Director - Wallace Allan

Amad and his team are real professionals in areas such as web development, SEO and integration. They recently helped us upgrade and build our brand new website for our lettings agency ( ihomeplus.co.uk). Really pleased with the result. Thanks a lot for your continued support. It’s been a pleasure working with you.

Jinny Yang

Director - iHome Plus

Incredibly proud of the incredible work that Autify Digital has provided to myself as a CMO, in a previous role, and now as group managing director. An incredibly knowledgable and friendly team, driven by one of the smartest digital and humble Founder/CEO’s on the planet, Amad. If you want a no.1 website and digital brand with passion and power, you only need to shop once. #autify

Kevin Tewis-Allen

CMO - We Are Preen

Amad, Simon and Roxy are all extremely knowledgeable on SEO. Have worked with a number of agencies in the past, but would definitely recommend Autify above the others.

Jon Posener

Chief Operating Officer - Office Freedom

A very expert and helpful company, full of experience and I look forward to dealing with them in the near future.

Jeremy Fournel

Managing Director - The Amber Shop

Working with the team at Autify was a great experience! They are incredibly knowledgeable, professional and extremely passionate at what they do. Were a great support when ever I needed advice, always going that extra mile 🙂 I would highly recommend Autify for any E-commerce and Digital Marketing.

Terri Burton

Founder - TLG Design